After they created Planetarian: The Reverie of a Little Planet, released for all ages, they coined the term kinetic novel, because they wanted to make sure players know that there are no choices. Their most famous studio was Key, which produced, now legendary, games Kanon, Clannad and Air. While their specialty were games for boys, even adult content, they did produce many titles that targeted female gamers. They have 46 brands of games, several music related partner companies and they used to have even more, with about 14 brands now defunct. Visual Art’s is a publishing company specializing in visual novels. It was actually due to popularity of the games published by famous Visual Art’s company that this format of storytelling got it’s name. Many wonders of interactive fiction were not that interactive in terms of choices, but no one tagged them multimedia novels or anything. Such sub-genre of visual novels was quite popular even before the elaborate animations and sprites of current standards. However, as we will see there are games quite enjoyable without several endings. Sometimes, choices can break the pace or the story and often authors cram them in just to have some semblance of interactivity. With sound, voice, animations and pictures, there are visual novels that are perfectly enjoyable without choices. After all, humankind has been enjoying linear stories for almost ten thousand years. Not all stories enjoyed online need to be branching.
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